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Getting Started with GiftCharity

GiftCharity is a program that enables you to help your affiliates market and close planned gifts. Learn how to create custom planned gifts marketing (web, email and print) for your affiliated charities. View the videos below to learn more about GiftCharity.

Create a GiftCharity
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Learn More About GiftCharity
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Network Marketing Network Marketing

GiftCharity is a program that helps you work with affiliated charities to close planned gifts.

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Web Page Webpage

As a GiftLegacy parent, you have the ability with CresManager to create attractive webpages for all of your GiftCharities.

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Literature Marketing Literature

Learn how you can provide custom branded brochures and a personalized wills planner for each GiftCharity.

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eNewsletters eNewsletters

Another benefit for GiftCharities is the ability to send their donors branded weekly eNewsletters.

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GiftCharity™ University
GiftCharity University Many universities have a gift planner and five to ten major gifts officers - usually one development person for each college or professional school. Most of these colleges and professional schools have their own websites, but do not have a separate gift planning page. GiftCharity enables each college and major gifts officer to have a branded web page, brochures, wills guide and weekly eNewsletters. By providing each major gifts officer with an attractive gift planning system, the university gift planner will greatly increase referrals of prospective planned gifts donors.
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GiftCharity™ Medical Center
Medical Center With all of the mergers of medical centers, gift planning is now often centralized. A gift planner may serve three to seven hospitals. Each hospital will usually have a development officer, a website and its own board of directors. GiftCharity enables each medical center to have a branded web page, brochures, wills guide and weekly eNewsletters. By providing each medical center with an attractive gift planning system, the centralized gift planner will greatly increase referrals of prospective planned gifts donors to those respective hospitals.
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GiftCharity™ Community Foundation
Community Foundation Community foundations benefit an entire metro center with hundreds of charities. Most of these charities have a development director and website, but no gift planner. Community foundations regularly conduct training and assist these development directors. GiftCharity enables each local charity to have a branded web page, brochures, wills guide and weekly eNewsletters. By providing each local charity with an attractive gift planning system, the community foundation gift planner will greatly increase referrals of prospective planned gifts donors to local charities. Many of those donors will also establish donor advised funds to benefit a number of local charities.
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GiftCharity™ National Charity
National Charity Most national charities have regional chapters. These chapters have a board of directors and a development director, but perhaps 95% do not have a gift planner. National charities have either all gift planners at the national office or regional gift planners who often serve five to fifty chapters. GiftCharity enables each regional chapter to have a branded web page, brochures, wills guide and weekly eNewsletters. The branding can be personalized for each regional charity, but still conform to the guidelines of the national organization. By providing each local charity with an attractive gift planning system, the national charity gift planners will greatly increase referrals of prospective planned gifts donors to regional chapters.
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GiftCharity™ Religious Foundation
Religious Foundation Most religious denominations have a central or regional foundation. These foundations serve hundreds of worship centers, relief charities, social service charities, educational organizations and missions charities. These charities have a development director and website, but no gift planner. Religious foundations train and assist these development directors and create endowments for affiliated charities. GiftCharity enables each local charity to have a branded web page, brochures, wills guide and weekly eNewsletters. By providing each local charity with an attractive gift planning system, the religious foundation gift planner will greatly increase referrals of prospective planned gifts donors to local charities. Many of those donors will also establish donor advised funds to benefit a number of related charities.
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