May 2016 AFR: 1.8%
Planned Giving Enewsletters and Emails

Emails & Enewsletters

Email is a highly efficient and cost-effective method to reach your planned giving donors. We provide the GiftLegacy enewsletter for your current or prospective donors, and the GiftLaw enewsletter for financial professionals. You may also create and send custom eblasts — short emails focused on specific subjects or announcements — through our system.

Each email contains your branding and includes timely articles, impactful stories as well as links directing readers to your website. The examples below show some of the many planned giving enewsletters and eblasts our clients send to their donors.

Planned Gifts Email Marketing Study

Planned Gifts Email Marketing Study

Available as a free download, Crescendo's latest Planned Gifts Email Marketing Study focuses on examples of email messages that produce the best results, including examples of good branding, messaging, segmentation, personalization and subject lines.

A review of blind data for our client activities demonstrated continued growth in the area of email marketing. Here is an overview of our results based on our most recent study:

Download Study

For any questions about our emails, please contact us.

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